ButterscotchLA (BLA) specializes in the creation and management of digital marketing programs and campaigns from concept through execution. We aim to help you grow your business by designing and executing smart and scalable digital marketing strategies that result in a positive return on investment.
SAYO MARTIN, FOUNDER and MANAGING DIRECTOR
Sayo brings over 10 years of marketing and digital experience in entertainment, media, tech, publishing, non-profit and retail industries to ButterscotchLA.
She was previously the Director of Social Media for UNICEF USA handling social strategy, campaign implementation and execution, and Director of Marketing at the online media company, Blip Networks, driving a multi-channel strategy across search marketing, online advertising, social media, promotions, partnerships, PR and events channels.
In the recent past, she served as the head of digital marketing for the film, entertainment and social action company, Participant Media/TakePart LLC (Inconvenient Truth, The Cove, Waiting for Superman, Food, Inc, The Help, Contagion) designing and overseeing digital campaigns to drive revenue, awareness and social action for the company’s properties. Prior, she worked at Dow Jones & Company, Inc. where she consulted Fortune 100 and 500 clients on their communications, digital and media analytics programs. She began her career as a PR professional managing campaigns for both Fortune 500 and 100 companies, as well as start-up organizations.
We turn your vision into a seamless strategy and plan, that you can use to create executable programs and campaigns
As brand consultants, our main role is to help you create the blueprint for actualizing your vision. We work with you to develop fresh ideas, refine loose concepts, and design strategies and processes that will allow you to execute and scale.
Our creative not only tells the story of what you do, but more importantly, who you are.
As designers, we build beautiful creative that embodies your brand, tells a story, and also touches upon one or more of, what we consider to be, “must-have” content characteristics: entertaining, inspirational, informative, and utilitarian.
We do digital advertising. We do social. We do email. We may, possibly, do it all.
Whether it’s running a digital ad campaign, sending out an email blast, managing social media pages or updating your website, as marketers, our versatility allows us to effectively use whatever digital channel necessary to drive towards your goal.
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Los Angeles, CA