About butterscotchLA

Creativity Is Contagious. Pass It On.
Who We Are 

At butterscotchLA (BLA), we consider ourselves an “Ideas Engine.” We strive to generate amazing ideas, content and campaigns that inspire. Based in Los Angeles, our team of thinkers, creatives and tacticians specialize in the creation and management of inspirational content and marketing campaigns/programs from concept through execution.

About Sayo Martin  | Founder and Managing Director

Sayo brings over 10 years of marketing, communications and digital experience in entertainment, media, tech, publishing, non-profit and retail industries to butterscotchLA. Previously, she was the Director of Social Media for UNICEF USA handling social strategy, campaign implementation and execution, and the Director of Marketing at the online media company, Blip Networks, driving a multichannel strategy across search marketing, online advertising, social media, promotions, partnerships, PR and events channels. In the recent past, she served as the head of digital marketing for the film, entertainment and social action company, Participant Media/TakePart LLC (Inconvenient Truth, The Cove, Waiting for Superman, Food, Inc, The Help, Contagion) designing and overseeing digital campaigns to drive revenue, awareness and social action for the company’s properties. Prior, she worked at Dow Jones & Company, Inc. where she consulted Fortune 100 and 500 clients on their communications, digital and media analytics programs. She began her career as a PR professional managing campaigns for both Fortune 100 and 500 companies, as well as start-up organizations.

“I love coming up with groundbreaking ideas. Seeing the spark in my team and clients when the dots start to connect and they start to visualize the many possibilities of what could be.”